Google App Campaign Management
More app installs.
Better attribution.
Managed for you.
XerAds manages your Google App Campaigns from start to finish. We set up tracking, run your ads, and make sure every install and every budget rupiah is properly counted.
70%
of app installs are tracked incorrectly without a proper attribution setup, wasting your ad budget
3 MMPs
tracking platforms fully supported: Branch, Adjust, and Appsflyer
Day 1
accurate tracking starts from your very first campaign day
Campaign Types
Campaigns, attribution, analytics.
We handle all three.
Best for: driving quality installs and real in-app actions
Google App Campaigns (UAC)
We manage your app ads across Search, Play Store, YouTube, and Display. Bidding is optimized around the actions that matter most inside your app.
Get users who actually buy, not just install.
- Campaign structure and ad group strategy
- Smart bidding to hit your cost and revenue targets
- Creative copywriting and A/B testing
- Play Store and App Store listing alignment
Best for: knowing exactly which ads bring your best users
App Tracking Setup
We set up your tracking tools so you know exactly which ads are working from day one. No guesswork, no data gaps.
Know exactly which campaigns and creatives drive your best users.
- Full tracking setup and verification
- Link your key app actions to ad bidding
- iOS and Android attribution handled correctly
- Fraud filtering and invalid traffic exclusion
Best for: understanding what users do inside your app
In-App Analytics
We connect your app analytics to your ad campaigns so decisions are based on what users actually do, not just installs.
See exactly where users drop off and fix the leaks costing you money.
- App event setup and design
- GA4 integration for cross-platform reporting
- User lifetime value analysis to improve targeting
- Funnel drop-off analysis and smarter bidding
How It Works
Track first. Launch second.
A process that works.
Tracking Audit
We audit your tracking setup and find every gap before you spend a single rupiah on ads.
Campaign Blueprint
You get a complete campaign plan: targeting, ad groups, creatives, and a realistic cost estimate per install.
Launch
Campaigns go live with all tracking confirmed. Accurate data from the very first install.
Optimise & Scale
Weekly performance reviews, creative refreshes, and audience expansion. Clear reports showing exactly what changed and why.
Analytics Stack
All your ad data and performance,
finally in one place.
When your campaigns run through XerAds, your tracking data, app events, and ad spend all come together in one clear view. Your team always knows what is working and why.
- Connect Branch, Adjust, or Appsflyer. We handle the full setup.
- See cost-per-install and cost-per-event alongside creative performance
- App events feed directly into your ad bidding for smarter results
- iOS and Android attribution handled correctly from day one
- One workspace. No switching between tools.
One Unified Analytics View
Campaigns + MMP + Firebase in one place
Google App Campaigns
Search · Play Store · YouTube · Display
MMP Attribution
Branch · Adjust · Appsflyer
Firebase Analytics
In-App Events · Cohorts · LTV
What Happens Next
Tell us your goal and get a clear campaign direction with honest budget expectations.
Free Audit
We review your campaigns or market opportunity and pinpoint the 3 highest-impact moves.
Campaign Blueprint
Full campaign plan including ad groups, keywords, budgets, and audience targeting.
Launch & Manage
We launch, optimize weekly, and report clearly. You always own the account.
FAQ
Questions smart app marketers
always ask first.
Do I need a tracking tool to run Google App Campaigns? + −
Technically no, but we strongly recommend it. Without proper tracking, you can only see Google's own data, which often overstates results. An independent tracking setup gives you a neutral view of which ads are really working. We always set this up before launch.
Which tracking platforms do you support? + −
We support Branch, Adjust, and Appsflyer. We handle everything from initial setup to ongoing monitoring. If you already use one of these tools, we can audit and improve your existing setup.
How do you connect tracking to my ads? + −
We configure the link between your tracking tool and Google Ads so install and in-app event data flows back accurately. We test everything before campaigns go live so you know it is working from day one.
How long does it take to get tracking live? + −
Tracking setup typically takes 3 to 5 business days depending on your app's current state. Analytics integration adds another 2 to 3 days. We run this alongside campaign planning so everything is ready by launch day.
How do you handle iOS tracking after Apple's privacy changes? + −
Apple has made iOS tracking more limited, but we know how to work within it. We configure your iOS campaigns to capture as much data as possible and advise on how to ask users for tracking permission to maximize opt-in rates.
Which user actions should my ads optimize toward? + −
The best targets are actions that happen often enough for Google to learn from, but meaningful enough to reflect real value. This is usually registration, first purchase, or a key milestone in your app. We recommend the right target for your specific funnel during the planning phase.
Have a specific campaign in mind? Talk to our team.
Ready to grow your app
with ads that actually work?
Book a free audit. We will review your tracking setup and show you the fastest path to quality installs before you spend another rupiah.
Book your free audit